Financial News

Nu Skin Enterprises’ Rhyz Sells Mavely Affiliate to Portfolio Company Later in $250 Million Cash Deal

Transaction also included a minority equity stake in the combined Later/Mavely business.

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By: Lianna Albrizio

Associate Editor

Nu Skin Enterprises‘ Rhyz Inc. subsidiary has sold its Mavely affiliate marketing technology platform to Later, a portfolio company of Summit Partners, in a $250 million cash deal and a minority equity stake in the combined Later/Mavely business. Approximately $33 million of such consideration will be paid to other equity holders in the Mavely business. In connection with the transaction, Mavely is expected to continue to provide certain technology and social commerce capabilities to su...

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